BMW SERIE 1
Modified exterior and interior design includes familiar BMW styling cues underlining sports performance and premium characteristics.
Carefully considered updates to the exterior design of the new BMW 1 Series shine the spotlight on its sporting elegance and high-end presence. A newly designed BMW kidney grille and larger air intakes help to emphasise the car’s dynamic potential in familiar BMW style. Headlights with a significantly flatter geometry play a similar role. They come with LED daytime driving lights as standard and can now be specified in full-LED specification as an option. The rear lights have also been completely remodelled. They now display the “L” shape characteristic of BMW models and reveal LED-powered lights. Elsewhere, the sophisticated design of the upper centre console with the controls for the radio and climate control system is foremost in accentuating the premium ambience on board the new BMW 1 Series.
Automatic air conditioning, BMW Radio Professional and BMW iDrive fitted as standard; new equipment variants.
Standard equipment for the new BMW 1 Series model range now also features automatic air conditioning, a rain sensor, the BMW Radio Professional and the iDrive operating system, complete with a high-resolution 6.5-inch display integrated in the instrument panel as a freestanding monitor. And the Advantage, Sport Line, Urban Line and M Sport packages available as an alternative to standard specification provide fresh scope for targeted individualisation.